Skip to main content
All Posts By

Craig Lennie

Inside The Studio

Consistently Relevant: Finding Flexibility In Standards

We often work with companies who need us to take an established brand and rethink or reimagine it for a specific execution or opportunity. Whether it’s creating physical presence for a software company or working with an R&D team on the next generation of a brand or product, we often surprise our clients with just how far their brand can…
March 18, 2016
Project Spotlight

Project Spotlight: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each level of the IT…
February 18, 2016
Inside The Studio

Building Dimensional Brands

Among the many shifts we’ve seen over the past decade when it comes to branding, perhaps the most dramatic has been the drastically reduced shelf life of brands and brand campaigns. Always an exercise in diminishing returns, campaigns and redesigns and relaunches have shifted from a span of every few years to every few months to, with the instant wave…
January 5, 2016
Project Spotlight

Project Spotlight: Create Or Die

For Halloween at Creative Tonic this year, we decided to celebrate by having each member of the team create an illustration series for their interpretation of All hallows Eve. My contribution, a wallpaper-grade exploration of everyone’s favorite Halloween Night activity, trick or treating.
October 7, 2015
Project Spotlight

Project Spotlight: Aura

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as “The Essence of Clean.”…
August 19, 2015