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Project Spotlight

Project Spotlight: Prep U Boyifesto

Prep U was launched to provide parents with a suite of safe, age appropriate personal care products designed to tame the terror of boy stink. And, in the process of solving the challenge of body odor, help boys ease their way into adulthood rather than leap headfirst from their bubble bath to body spray. Part of our challenge in establishing…
June 12, 2018
Project Spotlight

Project Spotlight: Traits of Success

Originally delivered as a speech to graduating seniors at Berry College as part of an executive roundtable, Traits of Success is a continuation of the age old hope that the next generation of thinkers, doers and makers can learn from the experiences and difficulties of those who came before them. After the incredible, positive response at Berry, we adapted the…
May 28, 2018
Project Spotlight

Project Spotlight: Frontyard Brewing

In a booming craft beer market, the Frontyard team came to Creative Tonic with a lineup of bold, non-traditional beers and a desire to be the preferred choice of suburban dads who enjoy a cold beer shared among their friends, family and neighbors. To capture the attention of these aficionados, it was essential to create a brand that would stand…
May 17, 2018
Project Spotlight

Project Spotlight: Abundant Trading Company

An importer of lifestyle products and retailer of worldly goods, Abundant Trading Company was founded to create stronger connections between consumers and the people and places their favorite products originate from. Dedicated to sourcing high quality, affordable and compelling products that represent living an abundant life, they tasked Creative Tonic with bringing their vision for fair, sustainable and conscientious consumer…
April 17, 2018
Project Spotlight

Project Spotlight: Key

Part technology platform and part white glove concierge service, KEY partners with luxury property management companies, private airlines and event venues to help deliver an effortless, personalized travel experience for their clients. After an initial launch in 15 markets, Key came to Creative Tonic for help in defining their market position and evolving their brand prior to their next stage…
December 8, 2017
Project Spotlight

Project Spotlight: Chi’Lantro

With a primetime feature on ABC’s Shark Tank looming, the Chi’lantro team came to Creative Tonic for help updating their site to make the best, and biggest, impression possible for their introduction to a national tv audience. From the visual language for the brand to the actual language on their site, we turned up the heat on the site experience…
November 28, 2016
Project Spotlight

Project Spotlight: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each level of the IT…
February 18, 2016
Project Spotlight

Project Spotlight: Create Or Die

For Halloween at Creative Tonic this year, we decided to celebrate by having each member of the team create an illustration series for their interpretation of All hallows Eve. My contribution, a wallpaper-grade exploration of everyone’s favorite Halloween Night activity, trick or treating.
October 7, 2015
Project Spotlight

Project Spotlight: Aura

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as “The Essence of Clean.”…
August 19, 2015