For most teenagers, money is a simple concept – you either have it or you don’t. But beyond the basics of deposits and withdrawals lies a complex financial system many teens and young adults are inadequately prepared for – and one that is ready to capitalize on their mistakes.
For USAA, known for their exceptional service and customer satisfaction, unprepared was not how they wanted their youngest customers to enter into adulthood. The solution, a comprehensive digital campaign to give teens the tools, knowledge and support they need to realize their dreams – be it a savings goal, a new car or a college education – and establish USAA as the bridge between where they are and where they want to be.
