Xenith

Site Redesign

Restructured, redesigned and relaunched to help Xenith continue its transition from underdog to top dog.

Content Overhaul

From audit to edit, a fresh look and a fresh take on the technology and innovation that sets Xenith apart.

As the only helmet manufacturer founded in the 21st century, Xenith’s revolutionary products and dedication to improving player safety have quickly made it the brand of choice for players, parents and coaches who want the best possible protection on the gridiron.

In updating the brand’s digital presence, it was crucial all touchpoints not only embody the innovative, technology-driven approach of the company, but also the aggressiveness and edge players are looking for when they step onto the field. And, in striking this balance between safety and swagger, help continue building awareness for and confidence in the Xenith brand.

The most critical question the site had to answer, the Why Xenith section was designed to make the technology and research behind the products and make them accessible to the general public. Educational and entertaining, it helps lay the foundation for making the Xenith Adaptive Head Protection® system of integrated technologies the new standard for safety.