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Project Spotlight

Project Spotlight: Prep U Boyifesto

Prep U was launched to provide parents with a suite of safe, age appropriate personal care products designed to tame the terror of boy stink. And, in the process of solving the challenge of body odor, help boys ease their way into adulthood rather than leap headfirst from their bubble bath to body spray. Part of our challenge in establishing…
June 12, 2018
Project Spotlight

Project Spotlight: Frontyard Brewing

In a booming craft beer market, the Frontyard team came to Creative Tonic with a lineup of bold, non-traditional beers and a desire to be the preferred choice of suburban dads who enjoy a cold beer shared among their friends, family and neighbors. To capture the attention of these aficionados, it was essential to create a brand that would stand…
May 17, 2018
Project Spotlight

Project Spotlight: Aura

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as “The Essence of Clean.”…
August 19, 2015