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Positioning + Messaging

Project Spotlight

Project Spotlight: Prep U Boyifesto

Prep U was launched to provide parents with a suite of safe, age appropriate personal care products designed to tame the terror of boy stink. And, in the process of solving the challenge of body odor, help boys ease their way into adulthood rather than leap headfirst from their bubble bath to body spray. Part of our challenge in establishing…
June 12, 2018
Project Spotlight

Project Spotlight: Abundant Trading Company

An importer of lifestyle products and retailer of worldly goods, Abundant Trading Company was founded to create stronger connections between consumers and the people and places their favorite products originate from. Dedicated to sourcing high quality, affordable and compelling products that represent living an abundant life, they tasked Creative Tonic with bringing their vision for fair, sustainable and conscientious consumer…
April 17, 2018
Project Spotlight

Project Spotlight: Key

Part technology platform and part white glove concierge service, KEY partners with luxury property management companies, private airlines and event venues to help deliver an effortless, personalized travel experience for their clients. After an initial launch in 15 markets, Key came to Creative Tonic for help in defining their market position and evolving their brand prior to their next stage…
December 8, 2017
Project Spotlight

Project Spotlight: Aura

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as “The Essence of Clean.”…
August 19, 2015