One of the best kept secrets of the Northeast, Jay Peak has long been a mecca for serious skiers and snowboarders more interested in the mountain than the lodge. Faced with a small budget and the perceived remoteness of the mountain, this campaign sought to capitalize on its rugged reputation while increasing its appeal as a destination ski area.
FURTHER UP.
FURTHER OUT.
PRINT +
CAMPAIGN
FEATURE ARTICLE IN
JAY PEAK MAGAZINE
TRIPLE MAJOR
CAMPAIGN + MICROSITE
