To celebrate their partnership with Harman Kardon and showcase the power of premium sound for their 2014 auto show season, Subaru invited visitors to step up and take control of Mother Nature’s finest musicians to create the ultimate driving mix. The playful and collaborative experience brought excitement and energy to the booth and reinforced the brands’ adventurous – and outdoorsy – personality.
PROJECT COMPONENTS
Control Screen
Where visitors take control of the Great Outdoors’ finest musicians to create their dynamic, original composition.
Display Screen
The main stage, where the musicians showcase their special dance moves and distinct performance personalities.
Social Sharing
A ready-to-share video of the band in action to showcase visitors’ skills as a wildlife composer.
ARE YOUR READY
TO ROCK OUT
Where music legends are made, the Control Screen put visitors in command of the sixteen animal performers to explore their unique musical chops and shape their original mix. Day/night controls made sure the 2 vibe was just right, while the DJ Name allowed visitors to put a virtual signature on their digital masterpiece before they shared it with the world.
LET'S
MIX
The display screen is where visitors’ mixes come to life and Mother Nature’s musicians put on a show like no other – complete with signature dance moves and distinct performance personalities.
A VIRTUAL LAUNCH PARTY
FOR YOUR DJ DEBUT
When the composition was perfect, visitors hit record to capture a video of the band in action, blasting out their original composition. Easy sharing options made it simple to blast their creation via social media and showcase your skills as a wildlife composer.
