Creating the launching point and global hub for the Vapor Blaster revolution.
Kickstarting play time with challenges and DIY projects that maximize the products’ unique capabilities.
Crashing Comic Con with a cache of blasters and ammo to create the world’s first Vapor mob.
The introduction of Vapor Blaster and its revolutionary evaporating gel ammo put Nerf on notice – there was a new sheriff in town, and he was packing superior firepower.
In creating the global digital platform for this new product launch, our mission was to spread the gospel of gel worldwide and demonstrate why chasing after your ammunition was a relic of the past.
It’s obvious what to do with your Delta 500‘s and Atlas 250’s when in a group. In developing content for the Vapor Blaster blog and social properties, we set out to answer the question of how to enjoy the product as much or more when flying solo.
The Vapor Corps Challenges and Recipes for Disaster series kickstarted kids’ imaginations and demonstrated that, with a little ingenuity, there was no limit to the ways you could have fun with these revolutionary blasters.
With Feast HQ in the heart of San Diego’s Comic Con festivities, it was a no brainer to hit the streets and introduce the newest blaster technology to the comic, cosplay and gaming communities.
After a week of giveaways and promotion, a crowd of hundreds descended on Children’s Park for a battle royale that pitted everyone from Zelda’s Link to Adventure Time’s Ice King against one another in a flurry of costumes and gel ammo.
