An opportunity to get behind the wheel and take AT&T’s latest – and next – in-car technologies for a test drive.
Touchscreens in the backseat and outside the vehicle allow passengers and other visitors to explore the products featured in the driving experience.
Screens distributed throughout the retail space preview the driving experience and entice visitors to jump in the driver’s seat.
Visitors can save & share photos taken from the dashboard cam during their test drive.
To get visitors excited about the future of driving and expand their perceptions of AT&T beyond mobile, the Connected Car driving experience gave test drivers a taste of the convenience, safety and connectivity features
available – or soon to be – through the AT&T Digital Life platform. Once behind the wheel, the virtual co-pilot helped drivers navigate through a series of challenges highlighting the car’s innovative features and technologies.
In the backseat and outside the vehicle, touchscreens give passengers and visitors a closer look at the products and technologies featured in the driving experience. Visitors can explore freely or, during gameplay, ride along in a demo mode to get additional details corresponding to the action on the main screen.
To get visitors excited about the future of driving and expand their perceptions of AT&T beyond mobile, the Connected Car driving experience gave test drivers a taste of the convenience, safety and connectivity features
available – or soon to be – through the AT&T Digital Life platform. Once behind the wheel, the virtual co-pilot helped drivers navigate through a series of challenges highlighting the car’s innovative features and technologies.
To extend the Connected Car experience beyond the lucky few who visit the Michigan Avenue store, drivers can save and share candid photos taken with the dashboard camera during their test drive.
