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Project Spotlight

Project Spotlight: Frontyard Brewing

In a booming craft beer market, the Frontyard team came to Creative Tonic with a lineup of bold, non-traditional beers and a desire to be the preferred choice of suburban dads who enjoy a cold beer shared among their friends, family and neighbors. To capture the attention of these aficionados, it was essential to create a brand that would stand…
May 17, 2018
Project Spotlight

Project Spotlight: Aura

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as “The Essence of Clean.”…
August 19, 2015